THE BRIEF

Unicef needed Swedish teachers to support school building projects in Mongolia. In the past years, however, fewer teachers had participated in their fundraisers. Unicef needed help with reaching out to these teachers and empowering them to take part again.

MY ROLE

Concept development, Video Editing, Sound design

THE SOLUTION

Our research showed that teachers in Sweden were struggling with a general lack of appreciation for their jobs. That's why we produced a video that honoured the efforts of teachers - and asked its audience to tag their favourite teachers in the comment field.

THE RESULTS

The campaign videos reached over 2000 comments with people tagging their favorite teachers on social media. This year, nearly twice as much Swedish schools participated in the fundraiser.